Expanding Halal Lifestyle Services on Muslim 101 Digital Platform
In a groundbreaking move to cater to the diverse needs of Muslim communities in Indonesia, the renowned digital platform Muslim101, formerly known as Umroh101, officially rebranded itself on January 10, 2025. This transformation marked a significant shift for the platform, which has traditionally focused on spiritual journeys like Umrah and Hajj. Now, with its new identity, Muslim101 emerges as a premier all-in-one digital platform offering a comprehensive range of services to meet the holistic halal lifestyle needs of Muslims in Indonesia.
The Vision Behind the Rebranding
According to Yongi Upanda, the Chief Operating Officer of Muslim101, this rebranding initiative signifies the platform’s unwavering commitment to serving as a reliable and accessible solution for Muslim communities in Indonesia. By introducing a fresh and modern digital experience, Muslim101 aims to enhance the daily lives of its users, providing them with exceptional services that simplify and secure their spiritual endeavors. Among these services is a specialized marketplace for Umrah and Hajj, offering convenience and peace of mind to Muslim pilgrims throughout their entire journey.
Expanding Services and Social Impact
In addition to its core offerings, Muslim101 is continuously developing new services to align with its vision of enriching the halal lifestyle of Muslim communities. Innovations such as Umrohpedia, Muslim-friendly travel options, and a halal market featuring a wide array of products from Muslim SMEs with a shopping charity concept are currently in the works. Moreover, the platform extends its support to social initiatives within the Muslim community through online donation services and Sharia-compliant financial solutions accessible to individuals of all ages.
Empowering a Diverse Ecosystem
Yongi emphasized that the rebranding effort is not merely a name change but a strategic step towards establishing Muslim101 as the leading choice for digital marketplace and e-commerce services within Indonesia’s Islamic financial ecosystem. While its previous identity as Umroh101 was centered on pilgrimage journeys, the revamped Muslim101 now offers a more diverse range of services accessible through its downloadable mobile application on App Store and Play Store, as well as its website www.muslim101.id.
By broadening its scope to encompass Sharia-compliant financial transactions, halal products, and a wide array of Muslim activities, Muslim101 aims to become an integrated digital solution that delivers a holistic and beneficial experience to all members of society, particularly the Muslim population in Indonesia. This strategic move reflects the platform’s evolution towards facilitating a broader spectrum of services that transcend traditional business boundaries, catering to the multifaceted needs of a diverse Muslim audience.
