National Geographic Apparel Sets Foot in Indonesia
National Geographic Apparel has officially opened its first store in Indonesia, making a grand entrance at Pondok Indah Mall 1 on Monday (17/2/2025). Imported to Indonesia by PT Bina Nusa Indonesia (PT BNI) as the Official Partner of National Geographic Apparel, this store offers a collection of authentic National Geographic products. From sportswear to travel accessories, expedition gear, and more, there’s something for every adventure enthusiast.
Inspired by National Geographic’s iconic legacy spanning over 135 years, the flagship National Geographic Apparel store in Indonesia aims to awaken the explorer spirit within each individual. These products are designed to empower adventurers and adventure lovers to seamlessly blend contemporary style and function from the start to the end of their journey with flair.
From rugged outdoor gear to stylish everyday attire, National Geographic Apparel seamlessly bridges function and fashion, delivering top-notch performance and efficient style. The product range includes windproof jackets and water-resistant hiking pants for comfort in the harshest environments, trendy shirts, jogging pants, and other sportswear. The store also showcases accessories for global travelers, such as backpacks, hats, socks, and popular National Geographic Apparel luggage lines.
Customers can also look forward to limited edition collections inspired by local culture, featuring exclusive designs for Indonesia. Discover T-shirts adorned with Indonesian flora and fauna, including the Javanese eagle, Sumatran orangutan, Sumatran tiger, komodo dragon, Rafflesia flower, Flores Island, and Raja Ampat Island. The flagship store incorporates design elements inspired by Indonesia, such as topographic motifs on the store’s facade representing the contour lines of South Jakarta; pillars inspired by the architecture of the Jakarta MRT; curved lights symbolizing the winding Ciliwung River in the middle of the store; Jakarta topography models on display shelves made from recycled materials, and much more. There is also a storytelling zone dedicated to bamboo and rattan weaving, serving as a potential space for showcasing stories, art pieces, and more from Indonesia and around the world. The National Geographic Apparel Store also features a product display zone with augmented reality (AR) technology, allowing customers to enhance their shopping experience by envisioning themselves in captivating environments.
“We are thrilled to open the first National Geographic Apparel flagship store in Indonesia, as we aim to bring a positively impactful brand with extraordinary products to the Indonesian community. We invite the community to share the excitement of the retail launch and discover meaningful products that reflect their love for adventure and exploration,” said Fanny, Senior Vice President of PT Bina Nusa Indonesia (BNI), the official licensee of National Geographic Apparel in Indonesia, in a press release received by Republika.co.id on Monday (27/2/2025). Fanny also introduced the local campaign #GoUnknown along with Dion Wiyoko during this launch. #GoUnknown encourages discovering a world full of hidden wonders. “Our clothing is designed for those who want to blend style with adventure. From bustling cityscapes to untouched wilderness, National Geographic Apparel empowers everyone to explore their interests without compromise,” she added.
**Expert Insights:**
Embracing Exploration with Fashion
National Geographic Apparel’s expansion into Indonesia signifies a new era of adventure-inspired fashion. The brand’s commitment to blending style and functionality resonates with the growing trend of outdoor enthusiasts seeking versatile clothing options. By incorporating elements of local culture and exclusive designs, National Geographic Apparel is not just offering products but creating a connection with the community.
Augmented Reality Shopping Experience
The integration of augmented reality technology in the National Geographic Apparel Store elevates the traditional retail experience. Customers can immerse themselves in virtual environments, enhancing their understanding and connection with the products on display. This innovative approach adds a layer of interactivity that appeals to modern shoppers seeking engaging shopping experiences.
The grand opening of National Geographic Apparel’s store in Indonesia marks a significant milestone in the brand’s global expansion journey. As customers explore the diverse range of products inspired by the spirit of exploration and adventure, they are invited to embark on a journey of self-discovery and style expression. With a focus on quality, functionality, and fashion, National Geographic Apparel is set to redefine the way individuals approach their personal style with a touch of adventure.
