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Adira Finance Elevates IIMS 2025 Experience with Special Test Drive Lane

Adira Finance, a prominent player in the automotive financing industry, is set to revolutionize the IIMS 2025 experience for visitors by introducing a dedicated test drive lane at the Jakarta International Expo (JIExpo) in Kemayoran. In an exclusive discussion with the media during IIMS 2024, Swandajani Gunadi, the Director of Human Resources & Marketing at Adira Finance, unveiled the exciting plans for the upcoming event.

With a focus on enhancing customer engagement, Adira Finance aims to boost transactions at IIMS 2025 by 15 to 20 percent compared to the previous year. The introduction of a Special Lane for test drives and interactive games is poised to attract and captivate attendees, offering a unique opportunity to experience the latest vehicles firsthand.

Expanding Opportunities for Vehicle Financing

In addition to the test drive lane, Adira Finance has increased the number of booths dedicated to both car and motorcycle financing at IIMS 2025. Furthermore, a new booth named Solusi Dana will provide multifunctional financing solutions, utilizing vehicle registration certificates (BPKB) as collateral.

One of the key highlights of Adira Finance’s offerings at IIMS 2025 is the KPM Prima package, featuring a low annual interest rate of 1.89 percent. Moreover, customers can benefit from motorbike credit with installment discounts of up to 5 times and a cashback of Rp 1.5 million for trade-in transactions.

Ricky Gunawan, the Chief of IT & Digital Officer at Adira Finance, emphasized the company’s commitment to delivering exceptional customer experiences through innovative digital solutions. By introducing enticing programs and embracing cutting-edge technologies, Adira Finance aims to streamline transactions and provide customers with efficient and rewarding financial services.

Elevating Customer Engagement through Interactive Activities

To further engage visitors at IIMS 2025, Adira Finance will offer an array of interactive activities, including Adira Games & Kejar Mr. Untung. Participants can immerse themselves in these engaging games and stand a chance to win exciting prizes, enhancing the overall event experience.

Moreover, the company plans to host Live TikTok sessions on its official account, allowing attendees to join in the fun and get a firsthand look at the happenings at IIMS 2025, including exclusive vehicle reviews and insights.

Booth Locations at IIMS 2025: A Comprehensive Guide

For attendees looking to explore Adira Finance’s offerings at IIMS 2025, here is a breakdown of the booth locations:
– Booth Mobil: Hall D – D11
– Booth Motor: Hall B3 – E9
– Booth SolusiDana: Selasar Pintu C2
– Booth Trade-in: West Parking Area (Near Gate 7)
– Outdoor Booth: East Outdoor Sponsor Area

In conclusion, Adira Finance’s presence at IIMS 2025 signifies a commitment to providing seamless and integrated financial solutions to customers. With a strong focus on convenience, accessibility, and customer satisfaction, the company’s participation in the event is poised to elevate the automotive financing experience for all attendees.